CRM and Profit Tools for today's busy dealerships

reef enquiry manager

The most powerful deal management tool available in the industry today. Call 0345 017 8266 to arrange a demonstration.

Reef showroom

Providing a simple solution for data capture and contact remarketing in the busy Showroom. Watch the demo to find out more, or call 0345 017 8266 for a on site demonstration.


Customer Equity Calculator with Real-time Stock Profiling. Click Here to take a look


Cloud based Document Store for all your Customer's Paperwork. Click Here to take a look


Training courses to improve profit and productivity.

Reef Management Training

A weekly course designed to introuduce the Reef Enquiry Manager to new and existing Management Teams. Free of charge to all contracted users. Click to download a Booking Form

Managing the team

A one day on-site course to show how to get the best from the Sales Team by effective use of the Reef Software. Get your team 'Powered by Reef'. Call for more details on 0345 017 8266 or email

Reef Profit Clinic

On Site training working with real deals to show you ways to Profit Optimise each and every transaction. Call for more details on 0345 017 8266 or email

You will never be given a Call Reference Number, or set a Priority Level - ALL our customers are 'High Importance' and we try to solve every problem as quickly as possible.

Meet the Team

Not as scary as we look.

Jamie Pearson


Over 20 years developing Optimisers and Deal Management systems in the Automotive Industry. Always working!

Garry Cuthbert


The driving force behind Reef Business Systems. Always looking for ways to imporve both our and your business.

Beverley Smith

Support Manager

Heading up the Support Team for Reef, Beverley makes sure our customers are always running smoothly.

Thomas Rhodes


Tom has joined to help with develoment of the Reef System.

Stacey Pittam

Head of Accounts

Looking after the Company's Accounts.

Anthony Smith

Project Management

Heading up Project Management for Reef. Looking after Design, Implementation and Installations.

Keeping it Simple.


Reef Business Systems Ltd
5 Greengate, Cardale Park
Harrogate HG3 1GY


0345 017 8266


Monday - Friday: 9am - 5:30pm
Saturday - Sunday: Give Us a Call - Always Working!.


Where we are: Click for our location

Reef business Systems Ltd

Reef Business Systems Ltd is situated in one of Harrogates newest business parks. Our offices are set out as our Administrative Head Office, and also as a fantastic training centre.

Our Training Centre is equipped with laptops with Reef installed so attendees get vital hands-on experience during our training days rather than simply watching a static presentation on a projector.